Heineken 'Skyfall' advert to star Daniel Craig directed by Sam Mendes

31-Mar-2012 • Skyfall

More information has surfaced about the massive advertising campaign that sponsor Heineken has planned for the release of the new film "Skyfall" later this year, that will also tie-in with the 50th anniversary of James Bond on the silver screen

Ad Age confirms that, "Bond, played by Daniel Craig, will star in a Heineken ad. The spot, which will run globally, is by brand agency-of-record Wieden & Kennedy, Amsterdam, and directed by Sam Mendes, the film's director. In the movie, Bond will swap his trademark martini for a sip of the brew -- at least in one scene. The integration, which will include Bond images on packaging, marks the largest activation in the brand's 15-year partnership with the 007 franchise, according to the brewer."

Bond "is a perfect fit for us," said Lesya Lysyj, chief marketing officer of U.S. importer Heineken USA, who outlined the 2012 advertising plans in an interview. He is the "epitome of the man of the world," referring to the name of the brand's global campaign.

Thanks to `Germanlady` for the alert.