Daniel Craig speaks about Heineken product placement deal

Product Placement News spoke to Daniel Craig about the controversial deal with Heineken that has seen a number of scare stories do the rounds in the media since the beer brand announced its on-screen partnership with 007.

“We have relationships with a number of companies so that we can make this movie,” maintained Craig. “The simple fact is that, without them, we couldn’t do it. It’s unfortunate but that’s how it is.”

Craig continued, “There’s a big furore about it (the Heineken product placement), but it’s not what the movie’s about, I promise you. We haven’t sold out completely.”

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