Smirnoff left shaken and stirred as Bond selects Finlandia Vodka

20-Sep-2002 • Die Another Day

Finlandia Vodka, the super-premium imported vodka of Finland, is celebrating its 30th anniversary in style by replacing Smirnoff as 007`s drink.

Finlandia Vodka is James Bond`s vodka of choice in "Die Another Day" the 20th film in the Bond series, released in conjunction with its 40th anniversary.

"This is a great opportunity for Finlandia Vodka. James Bond is only associated with the best things in life: the best cars, the best women, and the best vodka," said Scott Reid, vice president, global marketing director for Finlandia Vodka worldwide. "No other man exemplifies the essence of style more than the suave, daring agent 007, and no other vodka but Finlandia could represent the sophistication and poise of such a world-class hero."

"We`re very pleased to partner with Finlandia", says Mary Goss Robino, MGM`s senior vice president of worldwide promotions. "Promotions for Die Another Day and the excitement amongst those involved is really building. We look forward to working with Finlandia in preparation for the film`s release."

Finlandia is currently the second largest premium imported vodka in the world. The Finlandia Vodka family includes three super-premium brands: Finlandia Vodka, Finlandia Cranberry, and Finlandia Lime.

Click here to view the promotional poster.

Thanks to `Umpire` for the alert.