Halle Berry in Revlon TV spot now available online
Halle Berry stars in Revlon`s latest "Die Another Day" TV commerical to launch their 007 make-up collection. The advert contains Berry in the famous gunbarrel, and some short scenes from the film.
Click here to view the TV spot (Windows Media).
Ad Age have reported on Revlon`s financial problems and the new Bond campaign:
Debt-burdened Revlon is rolling out a cosmetic line styled after MGM Distribution Co.`s "Die Another Day" James Bond movie. The trick is to introduce the 007 Color Collection with a marketing splash large enough to build sales without further imperiling Revlon financially.
Creative work from Deutsch features Halle Berry, one of the film`s stars and also Revlon`s long-running spokesmodel. "Makeup is all about play, glamour and fantasy," said Kathy Delaney, executive creative director and managing partner at Deutsch. "The campaign taps into something sexy, exciting and relevant in pop culture."
Discuss this news here...