First look at Smirnoff`s James Bond themed TV ad campaign

Smirnoff will again be the vodka for the martini-loving spy — who famously demands his be "shaken, not stirred."

Smirnoff will try to use the November release of Casino Royale to help drive sales for the holidays — December is Smirnoff's biggest sales month.

In addition to placement in the film, it will have a TV ad with the spy breaking a bottle of Smirnoff out of a booby-trapped briefcase.



It also will sponsor a sweepstakes with prizes of $10,000 for entering codes from Smirnoff bottles at a website.

A Web-based "Shaken & Stirred" contest will let visitors create Bond music mixes using the James Bond Theme. The creator of the winning entry gets a trip to London for the world movie premiere.

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