Die Another Day trailer set for US cinema re-release in May to promote new DVD

Variety are reporting that MGM is bringing "Die Another Day" back to theaters this May.

Audiences who sit down to watch this summer`s "2 Fast 2 Furious," "The Matrix Reloaded" and "X-Men 2" will see a new trailer for "Die Another Day," the most recent 007 outing that grossed $160 million in the United States.

But this time, the studio will be promoting the June 3 DVD release.

The 30-second trailer will be tailored to moviegoers at more than 900 theaters nationwide. MGM`s deal for the unique promotion targeting other movies with similar demographic appeal was struck with Regal Cinemas nationwide and NCN, a company that provides pre-feature ads to multiple theaters in the top 14 markets, including the AMC and Pacific chains.

Other movies to which the trailer will be attached are "Daddy Daycare," "Bruce Almighty" and "The Italian Job."

The double-disc "Die Another Day" should easily become the top-selling 007 movie on the DVD format because that market has grown significantly since the last Bond movie, "The World Is Not Enough," was released three years ago.

But it will not have the kind of overall opening-weekend unit sales and revenue numbers of some of the biggest titles in recent months, such as "Spider-Man" and "Monsters, Inc.," as MGM continues to introduce the VHS versions of the 007 movies as rentals before repricing them to be purchased on videocassette months later.

The full DAD DVD specification and cover artwork can be found on the main MI6 site.

Thanks to Molly for the alert.

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