Sir Roger Moore wages foie gras battle against Galen Weston for PETA

A former James Bond is taking aim at one of Canada's wealthiest entrepreneurs over a French delicacy largely enjoyed by well-heeled gourmands.

Sir Roger Moore has fired off a letter and a video on behalf of PETA to Galen Weston, demanding he remove foie gras from the shelves of Selfridges, Weston's chain of London-based stores - reports the Canadian Press.

"(Foie gras) is arguably one of the most cruelly produced food products in the world," Moore writes in his letter. "Until I hear from you, I will have no choice but to boycott Selfridges and shop elsewhere during my frequent trips to London."

Weston's estimated worth is around $10 billion.

The foie gras war has been heating up overseas. Its production is forbidden in the U.K., where Prince Charles banned it from royal menus last month. A number of British grocery chains have stopped selling the expensive treat.

PETA contends that the production of foie gras involves cruelty towards geese and ducks. To make foie gras, the birds are force-fed a mixture of grain, maize and fat.

The animal rights organization alleges their livers often become diseased and swell up to about 10 times their normal size and that the birds often cannot walk. PETA also says the pipes can sometimes puncture the birds' throats.

But foie gras producers say the ducks and geese do not suffer during the feeding procedure.

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