`Die Another Day` DVD smashes through 1 million sales on release day in USA

06-Jun-2003 • Die Another Day

The Hollywood Reporter have announced that MGM Home Entertainment`s that the region 1 "Die Another Day" Special Edition DVD appears to have sold more than 1 million DVD units during its first day in release this week.

As evidence of hefty demand for the DVD release, two of the studio`s major retailers were placing re-orders by its second day on store shelves, according to several industry sources.

The studio is believed to have initially shipped 8 million combined DVD and VHS units of "Die Another Day" to retailers nationwide, with an additional 8 million combined units destined for markets overseas.

With the VHS version priced for rental, consumers have been snatching up two different DVD versions of the film (widescreen and full-screen) for about $20 each, according to an informal survey of national retailers.

MGM recently upped their estimate to 15 million units of the DVD, which would far suprass the current record of 12.7 million units held by "Spiderman".

Thanks to Scorpion and MBE for the alerts.