James Bond game-master Activision strikes advertising deal with Microsoft

Activision Blizzard Inc. has signed a deal with Microsoft Corp. subsidiary Massive Inc. allowing Massive to provide a platform for dynamic, in-game advertising for 18 of Activision's titles, including "Guitar Hero: World Tour" and "James Bond: Quantum of Solace." reports Biz Journals.

The two companies have worked on other games in the past, such as "Guitar Hero III: Legends of Rock" and "Tony Hawk's Proving Ground."

The multi-year agreement covers the titles on the PC and Xbox 360 platforms.

In a separate agreement, the two companies will partner for ads on Activision's Battle.net Web service, which fosters massive online play for such games as "World of Warcraft."

Massive Inc. is wholly owned by Microsoft (NASDAQ: MSFT) and creates platforms to deliver advertising in video games. The company has an office in Santa Monica, which is also the home of Activision Blizzard (NASDAQ: ATVI).

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