Sir Roger Moore backs `.eco` top level domain for green websites

A new internet domain name is promising to revolutionise the way companies and individuals market themselves and operate on the Web.

The ‘.eco’ top level domain, which has been submitted to join the likes of ‘.com’, is aimed at any ‘green’ person or outfit wanting to stress their eco-friendly credentials.

Mexico City-based Dot Eco Ltd is hoping its three-letter suffix will follow the same path as ‘.tel’ and ‘.gov’ and get the all-clear from ICAAN.

If the firm wins the internet coordinator’s approval, environmentally-friendly firms could switch to ‘.eco’ to flex their green muscles, and help save the planet.

Dot Eco reportedly said registration fees of £36 for a 1-year subscription would reportedly be used “to fund scientific initiatives and research in climate change”.

Initial backers of the plan to create a ‘green’ internet space include Sir Roger Moore, of James Bond and UNICEF, and Al Gore, the former US vice-president and climate change campaigner.

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