Sir Roger Moore claims victory over Selfridges

Two years ago, PETA UK began urging Selfridges to drop foie gras from its shelves so that it would stop contributing to the fatal force-feeding of ducks and geese. PETA UK and its supporters dauntlessly demonstrated, sent more than 5,000 e-mails to Selfridges, and placed thousands of phone calls to the retailer. The organisation is thrilled to announce that all this hard work has paid off: Selfridges has pledged to stop selling foie gras forever.

"The news comes from Sir Roger Moore, PETA UK's committed celebrity spokesperson, who received the call directly from Selfridges. Moore's unwavering dedication, along with the inspiring passion of PETA UK's campaigners, attracted endless attention on television, in newspapers, and around the Internet—wherever you turned, PETA UK was there, spreading the message to give up foie gras."

Back in reality, it was probably Sir Roger's poster (he paid for himself) that was placed directly opposite the London store that did the trick. PETA did not mention Sir Roger's bold action in the press release.



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