Bond Girl Jane Seymour helps to prevent atrial fibrillation strokes

Over one million votes received for projects submitted as part of a global initiativemark the success and worldwide reach of a campaign, initiated by Boehringer Ingelheim, to raise awareness for stroke prevention in atrial fibrillation (AF). The campaign is called 1 Mission 1 Million – Getting to the Heart of Stroke and is fronted by actress Jane Seymour, best known for her role in the James Bond movie “Live and Let Die”. It is an online campaign that allows members of the public to vote for awareness projects that they believe will make a difference in preventing AF–related strokes. The widespread public engagement seen so far, for a condition that is rarely talked about, has exceeded expectations from campaign organisers. People can vote on www.heartofstroke.com until 22nd June 2011.

“This is an amazing achievement for 1 Mission 1 Million and is beyond what I ever imagined could be possible with such an initiative. I am involved because my mother suffered an AF-related stroke so I have seen first-hand the devastation this can cause. I am excited to see the impact this initiative is having around the world,” said Jane Seymour, Campaign Ambassador. “If you would like to make a difference in preventing AF-related strokes please visit www.heartofstroke.com and vote for your favourite projects. Remember new votes can be cast every day and you still have until the 22nd June!”

The initiative is supported by over 45 patient and professional organisations around the world and sponsored by Boehringer Ingelheim.

“It is fantastic to see the number of people being reached by 1 Mission 1 Million,” said Trudie Lobban, campaign supporter and CEO of the Atrial Fibrillation Association (AFA). “AF is the most common sustained heart rhythm disorder worldwide leading to as many as 3 million strokes a year, but with correct management many of these strokes can be prevented. It is important we all rally together to help raise awareness and fulfill our mission to prevent as many as 1 million AF-related strokes. The AFA, as a supporter of this initiative, urges people to vote on www.heartofstroke.com.”

Last year, awareness projects were submitted by individuals, patient and professional groups and healthcare centres across 36 countries on www.heartofstroke.com, with 184 being put forward for public vote following a review of all projects by members of the 1 Mission 1 Million Expert Panel.

“We set up 1 Mission 1 Million to raise awareness of AF and its link to stroke. We will continue to build on the momentum seen so far by driving more people to the website to vote and encourage supporters of the initiative to do the same,” said Judith von Gordon, Corporate Spokesperson of Boehringer Ingelheim. “AF-related strokes are more severe and debilitating than other types of stroke, devastating many lives and leading to a higher likelihood of death. We are proud to sponsor this initiative and look forward to announcing the winners later this year.”

From the 184 submitted awareness projects, 32 will be awarded a share of the €1 million donation, as decided by the public and the Expert Panel. Information about all projects can be found on www.heartofstroke.com, which also features useful information about the risk factors for AF-related stroke and offers support and advice for people who have been diagnosed with the condition.

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