'Diamonds Are Forever' marks its 40th anniversary today

The seventh James Bond film, "Diamonds Are Forever", celebrates its 40th anniversary today.

Exactly forty years ago, the film opened in cinemas across the USA as fans flocked to see Sean Connery back in action as James Bond.

A compelling marketing campaign brought American audiences back to almost 26 million after the significant drop experienced with George Lazenby's "On Her Majesty's Secret Service". Read more about how this was achieved in issue #12 of MI6 Confidential magazine, on sale now.



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