Peugeot slapped for using James Bond trademark 007 in car model number

Peugeot has been embarrassingly forced to change the pronunciation of it's new 1007-mini-MPV at the last minute, reports the Telegraph. (UK).

The seething owners of the James Bond trademark disputed Peugeot's "one-double-o-seven" pronunciation, claiming it was too close to the MI6 codename of the ubiquitous secret agent.

In a rather humiliating climb-down for the car manufacturer, Peugeot have had to turn out press releases announcing that the model will be pronounced the "one thousand and seven" instead.

Thanks to `Ken` for the alert.

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