Pierce Brosnan to promote Lee breast cancer fund raiser

On Oct. 6, Pierce Brosnan will take on a tougher opponent than any he ever faced playing British superspy James Bond or in his other television and movie roles - reports BizJournals.

Brosnan has been named ambassador for Lee National Denim Day, a breast cancer research fund raiser organized each year by Lee Jeans, a unit of Greensboro-based VF Corp.

The annual event is the biggest single-day fund raiser for breast cancer research.

In public service ads, Brosnan will urge men and women to wear denim Oct. 6 and make a $5 donation for breast cancer research.

The annual event raised $8.6 million last year, and has raised more than $60 million in the last 10 years.

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