Visit Britain to promote tourism with James Bond campaign

Visit Britain, the agency that promotes tourism to the country, is teaming up with the new James Bond film, Quantum Of Solace, to help boost visitor numbers - reports The Times.

The government body will be the official tourism and destination partner to the film, and will this month launch a marketing campaign based on the movie, the 22nd in the long-running series.

The initiative will incorporate the chance to win a “Live Like Bond” short break in Britain.

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