'No Time To Die' loses IMAX in the USA, drops by half again
27-Oct-2021 • No Time To Die
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With the release of 'Dune' at the weekend, 'No Time To Die' lost all of its IMAX screens across the USA accounting for a drop of 600 engagements from 4,407 to 3,807.
In its third weekend on release in North America (October 22-24), 'No Time To Die' dropped 48.7% compared to last weekend, which was expected, for a $12.2m haul and landed at #3. The drop was precipitated by losing the higher IMAX ticket prices.
The film ended its third weekend with a total box office of $120.4m. For comparison, 'Skyfall' was at $221m and 'SPECTRE' was at $154m after their third weekends.
It was confirmed that MGM spent $18.2m on TV advertising in the run-up to 'No Time To Die's release weekend.
